INSIGHTS

Notes from the build.

Writing on AI, software and running a business on both. What worked, what didn't, and what it cost, from someone who builds it.

10 POSTS
AUTOMATIONMAR 2026 · 7 MIN

Your CRM vendor won't build this

The gap between what your CRM vendor ships and what your business needs is wide and not closing. That gap is where the leverage is.

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BUILDINGFEB 2026 · 6 MIN

Am I the only one seeing this?

Money burns every day in meetings where nobody decides anything. One person with clear thinking and the right tools can outpace a committee.

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BUILDINGFEB 2026 · 6 MIN

I can't sleep. I have too many ideas.

When every idea feels buildable, creativity becomes the bottleneck. And my brain won’t turn off.

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AGENTSFEB 2026 · 7 MIN

This should scare you. It excites me.

I use AI agents every day to build production software. The power is staggering and a little scary. But coding was always a tool. Building is the point.

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AGENTSFEB 2026 · 7 MIN

AI agents aren't copilots. They're teammates.

Multi-agent teams that coordinate, review each other’s code and ship features, with a human at the decisions that matter.

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AGENTSFEB 2026 · 8 MIN

I stopped writing code. My AI agents write it for me.

An agent-first development workflow: layered configuration, autonomous skills and multi-agent teams, and 37 story points in a single day.

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STRATEGYFEB 2026 · 7 MIN

What “AI strategy” actually means

Most AI strategies are vendor selection in a slide deck. Here’s what a real engagement looks like, from workflow mapping to working software.

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STRATEGYFEB 2026 · 7 MIN

The $200/hour problem

AI doesn’t replace expert coaches. It replaces the absence of coaching during the 95% of practice you do alone.

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BUILDINGFEB 2026 · 8 MIN

An AI coach in my ear

How I built OnPlane, a voice-first AI golf coach that lives in your earbuds. Say “Coach, 7 iron, pushed it right” mid-practice and get real coaching back.

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